Two labels for employer branding


Best Workplaces™

The Best Workplaces™ label distinguishes the very best employers from a selection of the certified organisations. There is a top 10 for each category. The 20 Best Workplaces™ for 2019 will be announced at the end of March 2019.

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Great Place to Work® Certified

Great Place to Work® recognises good employers by means of certification. Once the results of the employee survey and analysis of the organisational culture are known, and an organisation meets the criteria (see below), it is awarded the 'Great Place to Work® Certified' label for one year.

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Customers will never love a company until the employees love it first.

- Simon Sinek


What's in it for you?


Media attention

A strong and positive image as an employer enhances the recognition factor, helps to attract and retain employees and makes an organisation stand out from its competitors. Being a good employer is truly something to be proud of and this fact can be shared both internally and externally. Great Place to Work® helps organisations to achieve this with a comprehensive Media Toolkit and various communication statements.

Two complementary perspectives

Great Place to Work® looks at good employment practices from two perspectives: that of the employee and that of the organisation. This combination allows us to measure the level of trust, pride and pleasure and how the organisational culture is shaped in practice. These two perspectives also form the basis of our recognition of good employment practices.

Improved image on the labour market

Organisations can use the labels to be identified as a good employer on the labour market. Today's employees are looking for organisations which tie in with their values, where they can progress and look beyond salary alone. Being a good employer helps you to stand out in this search.

Curious about our Best Workplaces™?